Since starting The Scoop Blog Network I’ve had a steady stream of blog pitches come through on a regular basis. Some of them have been great ideas coming from fantastic bloggers and they ended up being the perfect fit for the network at the right time.
And that right there is the key – “at the right time.”
When the network launched, never in a million years did I think I’d have so many people wanting to join our team of bloggers. When the idea first came to me, I shared the concept with my friends on Facebook. One established blogger piped up. “When I tried to find people to write book reviews, I had about 10 or so inquiries and NONE came through – no one even sent a sample! When I asked for movie reviews, I had tons of inquiries and two came through. As long as you go into it knowing that it will take some time to find the right person…”
Boy, how wrong was that comment?! I’ve had more potential bloggers than blogs, and the network was growing faster than what I could keep up with. I ended up slowing things down to a manageable, calculated pace and scheduling blog launches in batches. We launched four blogs in the spring of 2011, then another four blogs in the late summer.
We’re preparing for our next batch of launches in the spring of 2013. This will be our last set of launches in Fort Collins, adding five more blogs to the network. The next step after that is to start planning our move into other markets in Colorado. So, if you’ve ever wanted to join The Scoop Blog Network and become a professional blogger in Fort Collins, now’s your chance! Here are a few guidelines and some qualifications that I look for in potential bloggers.
What It Takes To Be A Professional Blogger
First, professional blogging isn’t easy. If your pitch to me starts out with, “I’m so busy, but this topic is my passion. With your expertise, you can make it happen!” – a red flag is raised for me. Too busy or overwhelmed in your life? You’re not going to be a good fit for The Scoop Blog Network. Blogging takes dedication. It takes time. It’s not a typical writing job. It’s not a “get rich quick” kind of writing gig.
You really need to have a deep love for writing because as a blogger, you will have to write consistently for weeks, months, and years on end. Our best bloggers are those who’ve had previous blogging experience or profesional freelance writing experience. I think it goes without saying that you also have to have some fantastic writing skills. I’m not looking for novelists or technical writers – I’m looking for people who have interesting personal style and a great writing voice.
In addition to having a deep love for writing, you have to have a burning passion for a topic. Blogging is a labor of love – you have to put a lot into it before you start seeing a return. You can’t be in this simply for the money. But, if you are incredibly passionate about your topic, that passion is going to keep you going and personally fulfilled. You have to write about something that you love so much, you won’t care if you’re the only one reading it (you won’t be – but you get the idea).
What is required of Scoop Blog Network Bloggers
So, you’re a great writer, have passion for an interesting local topic to write about and you’re gung-ho to join the network. Here’s what is required of Scoop Bloggers:
- Bloggers must commit to a twice-a-week publishing schedule – one short post (300-500 words) and one long post (800-1,000 words). The days are up to each blogger, but they must be consistent every week (i.e. every Monday and Wednesday).
- Bloggers participate on multiple social media platforms – at the very least Facebook and Twitter. Most are on more than three or four systems.
What does The Scoop Blog Network Do For Bloggers?
The network runs every other aspect of your blog: design, technical support, business development, content and social media strategy, marketing, and ad sales. We have monthly meetings as a network on the first Tuesday of every month. We go over the metric reports, business development details, and trouble shooting. After we cover our exclusive network details, we open the meeting up to all bloggers in Fort Collins and host an education meeting to help all of us become better at our craft.
I’m In! How Do I Join The Scoop Blog Network?
If this all sounds like the perfect opportunity for you, send me your pitch! Include a writing sample or two that showcases your writing style and voice. If your idea is closely related to an existing blog in the network, it will most likely get rejected, so keep it unique.
We begin our launches starting Sunday, March 3rd with our local pet blog. We have room to add four more! Email your pitches to Kristin@thescoopblogs.com